BORN TO BE ALIVE
With the aim of highlighting the importance of safeguarding endangered animal species, this new line was born.
The Albino Lion, the White Tiger, the Sloth…because their knowledge does not stop at the pages of a book, exotic tales or a documentary, we have created a project designed to introduce children to these animals both as characters in wonderful stories and as protagonists of an adventure of daily survival.
This is where the educational aspect of the collection comes from, with the aim of creating a cognitive and educational approach that is “playable” as opposed to the classic consumerist stereotype of the strictly understood toy.
But this is not the only message we want to communicate with this new line.
Lelly in fact is a guarantee of attention and care in every detail:
– the expression: real, but very sweet
– the choice of materials: precious and as similar as possible to those in nature
– the design: refined and at the same time attractive
– the softness: a ductile body that lends itself to be pampered
– the details: small details for great “effects”.
All these quality standards, which have always been adopted for all our proposals, have been further strengthened in order to embellish the characteristics of this particular assortment in which we strongly believe and which will satisfy the most demanding tastes.